Why we don't do Black Friday

To us, Black Friday represents a concept that promotes excessive consumption, resulting in over-production, which is a significant driver of climate change.

As an ethical business, we actively avoid overproduction by choosing to produce in limited quantities, which leads to higher production cost. We also pay our workers fairly and invest in premium materials sourced right here in Europe to keep our quality high and our supply chain nice and short.

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Our ethical production 

We think it‘s cool to care about who makes your clothes. Every piece of lingerie and swimwear is ethically made under fair working conditions in a small manufactory in Portugal that is specialized solely in the making of lingerie and swimwear.
> Find out more about our manufactory

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Our sustainable approach

On our mission to protect mama nature with our sustainable approach, we‘re proud to claim that our swimwear is sustainably made of regenerated materials like ECONYL® or REPREVE® recycled nylon to make you feel as good as you look.
> Read more about our sustainable actions

Our sustainable choices don’t come cheap,
and neither should your undies!

Our sustainable choices
don’t come cheap,
and neither should your undies!

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Nevertheless, we manage to keep our margin and therefore our prices lower than the industry standard.

Every. Single. Day.

Our secret? Conscious business decisions, small production, no fancy office spaces because our fabulous little team is working remotely and no big retailers that force us to add big margins.

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We are a small team of four pouring our hearts and soul into this brand to transform our wildest dreams into a reality: Delivering a bundle of confidence, joy, and self-love to women all around the world with every order and you bet it's all wrapped up with a whole lotta love!

So, #Sorrynotsorry but we’ve opted out
the Black Friday chaos for a good reason.

So, #Sorrynotsorry but we’ve opted out the Black Friday chaos for a good reason.

Thank you for supporting our small brand with big dreams through every full-price order.

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