About Lioa Lingerie

Lioa is a lingerie and swimwear brand that focuses on bralettes. It was founded by Michèle Krüsi in 2019, after years of searching for a lingerie brand that offers unique, fashionable designs, figure-flattering shapes, and a comfortable fit without any wires digging in. Our lingerie is designed to boost your confidence from the first layer of clothing you put on every morning. Want to know more about us?

Long story short...

Our founder Michèle is a true lover of all things beautiful and aesthetic. But when it came to underwear shopping, she just couldn't find anything that ticked all the boxes - style, uniqueness, AND comfort. It was like trying to find a needle in a haystack, ya know? 

Sometimes she'd feel like a straight-up goddess in her undies, but that feeling wouldn't last long. The wires would dig in and leave some not-so-cute marks. Other times, she'd go for her comfy cotton undies, but they just didn't give her that same goddess vibe. Ugh, the struggle was real!

But Michèle refused to settle for less. She quit her job, went into full-on hustle mode, and after 18 months of hard work and many, MANY sleepless nights, Lioa Lingerie was born! 

Our mission is simple but oh-so-important: to find the perfect balance between style and comfort. Because let's be real, you shouldn't have to choose between feeling fabulous and feeling comfortable. Whatever you do, you deserve to feel joyfully confident in who you are. And that's exactly what our bralettes are made for, baby!

No wires digging in ever – we promise!

Yes, we create beautiful lingerie that makes you look at your reflection in the mirror and feel like the goddess you are. However, we also want you to feel like that same hot goddess even when you're busy with your everyday life. So, we've removed all unnecessary paddings and uncomfortable wires that could dig into your skin. Because we just don't want you to compromise between style and comfort anymore. Instead, we want you to spread your goddess vibes wherever you go and feel confident and comfortable at the same time.

We’re devoted to the female body.
How could we not? It‘s incredible and so are you.

We want you to feel all the love for yourself and that smokin' hot bod of yours! And we're not just saying that to get you to buy our stuff (although we do make some pretty awesome products, if we do say so ourselves!). We're all about striking the perfect balance between style and comfort, because who says you can't have both?

But enough about us. Let's talk about you, our amazing customer. You're the superstar of our show, the Beyoncé to our Destiny's Child, the peanut butter to our jelly. You get the idea. We're basically nothing without you.

That's why we make it our mission to bring you a little (or big, we're not judging) boost of joy, confidence, and happiness with every order you place. From the cute little card we include in your package to the sweet scent that wafts out when you open it up, we want every moment of your shopping experience with us to be magical.

PS: Since you're the one who's going to be rockin' our lingerie and swimwear day and night, we want you to have a say in what we create. We're all about co-creation, baby! 
> Help us co-design our next collection.

Our ethical production 

We think it‘s cool to care about who makes your garments. So, every piece of lingerie and swimwear is ethically hand-made under fair working conditions in a small manufactory in Portugal that is specialized solely in the making of lingerie and swimwear.
> Find out more about our manufactory

Our sustainable approach

On our mission to protect mama nature with our sustainable approach, we‘re proud to claim that our swimwear is sustainably made of regenerated materials like ECONYL® or REPREVE® recycled nylon to make you feel as good as you look.
> Read more about our sustainable actions

Our Choice of Models: Championing Diversity

We believe that every woman's body is a work of art. From curvy to petite, fair-skinned to melanin-rich, we celebrate all shapes, sizes, and skin tones. And we don't just talk the talk - we walk the walk, too. That's why we work with models of all sizes, body types, and ethnicities to showcase just how fabulous our lingerie can look on anyone and everyone. Yes, on YOU too. PS: We also promise, to keep it real by refraining from retouching our models.
> Read more about our body positive values at Lioa

Alright, we confess. We tried to keep things short and sweet, but we just can't help it - we're head-over-heels in love with our brand! There are so many things we want to share with you. So, if you still want to get to know us better, click on any of the topics below.