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Things we do differently

We‘re not just another lingerie brand and we could list tons of reasons why. But you‘re a busy one, so we try to keep it short and sweet. 

Our promise: No wires ever

At Lioa, we refuse to settle for anything less than the perfect balance of style and comfort. We believe you deserve to feel like the goddess you are, 24/7. That's why our lingerie and swimwear are designed to make you look and feel amazing, without sacrificing an ounce of comfort. No compromises, baby!

Our ethical production and sustainable approach

We think it‘s cool to care who makes your garments. So, every piece of lingerie and swimwear is ethically hand-made under fair working conditions in a small manufactory in Portugal that is specialized solely in the making of lingerie and swimwear.
> Find out more about our manufactory

On our mission to protect mama nature with our sustainable approach, we‘re proud to claim that our swimwear is sustainably made of regenerated materials like ECONYL® or REPREVE® recycled nylon to make you feel as good as you look.
> Read more about our sustainable actions

We’re made by women for women

Let's talk girl power! We're 100% women founded, owned, and run by kick-ass women who know what's up. Lioa is not just a brand, we're a sisterhood.

We're a small team of four ladies, putting our hearts and minds into making sure every aspect of our brand is just as fabulous as you are. And let's be real, our attention to detail is next level. From our cute packaging to our ultra-comfy bralettes.
> Meet our women-power team

We like to remind you how gorgeous you are.

We might have mentioned it already, but YOU are important to us and we love you. We really do and we want you to know. So, if you sign up our newsletter you‘ll receive a weekly note from us to remind you about how gorgeous you are.

Plus, you won't miss out on our sweetest deals because, even though we don't do sales, we might just send out a sneaky little code every now and then. Trust us, it's worth it.
> Sign up to our newsloveletters

Our collections are co-created with you

We know that you have amazing taste and we want to hear all about it. That's why we've created a tool for you where you can share your vision and make design decisions that'll help us create your dream lingerie and swimwear.

We're all ears (and eyes) for your unique style and creative ideas because, after all, you're the one who will be wearing our pieces. So go ahead and let your imagination run wild, and if you're feeling extra creative, you can even upload your own sketch. We can't wait to see what you come up with!
> Help us co-design our next collection.

Our Choice of Models: Championing Diversity

We know that women’s bodies come in all shapes, sizes, and skin tones – and we think they’re all crazy beautiful! At Lioa, we aim not only to normalize real bodies but to put them center stage. We work with models of different sizes, body types, and ethnicities so you can visualize how you would look in our lingerie (hint: gorgeous!). PS: We also keep it real by refraining from retouching our models.
> Read more about our body positive values at Lioa

Our products are tested by real women

Picture this: a group of fabulous women of all shapes and sizes gathering together to help us create the perfect lingerie collection. Yep, that's right, at Lioa we're all about collaboration and community. We believe that every body is unique and deserves to be celebrated, so we need YOUR help to make sure our designs fit and flatter all of those lovely curves.

That's why we host sample fittings with real women for every new collection. We want to hear your honest opinions about the look and feel of each piece, so we can make sure that our lingerie is not only drop-dead gorgeous, but also super comfortable. And hey, if a certain style isn't working for you, it's not going to make it to production. Simple as that.

We‘re only one email away.

We know that sometimes finding the right size and fit for your body can be a bit of a struggle. But don't worry, we've got your back (and your front!) at Lioa. Our lingerie and sustainable swimwear is amazing, but we want to make sure you have the best possible experience when shopping with us.

So, if you have any questions about sizing, restocking, or just want to chat with someone who thinks you're amazing, drop us a message! We promise you'll be talking to a real person who will assist you in the best way possible. Because you deserve to feel great in your lingerie and swimwear, and we're here to help make that happen.
> Drop us a message

Buy a bikini from us and you'll likely get two or more.

Confused? Well, many of our bikinis are true chameleons, offering not just one, but multiple ways to wear them. With two, three, or even four style options, you‘ll never get bored. And here‘s the bonus: switch it up regularly to avoid tan lines! So go ahead and snag just one bikini, but get ready to enjoy the versatility of two or even more. Yay!
> Discover the swimwear collection

So, we have a lot more juicy info to share with you about our brand, but we don't want to overwhelm you with too much awesomeness (if that's even possible!). That's why we've narrowed it down to a few hot topics that we think you'll love. Take your pick and dive in!